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Questions to Think About – New Media: A Critical Introduction

September 15, 2010

Hey guys …
So, I’m covering Part III. While looking through this chapter, I stumbled upon one section called Political Economy. Considering that I’m very interested in this topic, I wanted to post my question on this topic.

***NOTE***: I will be updating this post throughout the next couple of days and into the weekend! So, come back to this and check it out before the start of class. Oh, and I have also added a new category “Political Economy”.

Question: If we agree with Lister et al. when they say that

Production in a capitalist society is primarily, but not exclusively, organised around the production of goods and services (i.e. commodities) for profit. In media production, a capitalist model of production therefore leads to the creation of cultural commodities such as books, television programmes, music CDs, websites, CD-ROMs, DVDs, computer software and so on.

 then, let us try to answer Lister et al. earlier question …

How far do our existing methods and analyses continue to be useful for understanding new media and how far do we need to reinvent them for networked media, a newly emergent object of study?

Another question … Raymond Williams is a key figure in cultural studies. He’s idea of cultural materialism allowed for people to think of culture in terms of a Marxist base-superstructure model; and showed that even cultural artifacts like music production are inherently tied into the economic and political agendas of a capitalist society. So …

What might a guy like Raymond Williams (R.I.P.) say about networked medias and/or digitial societies/cultures/divides?

One Comment leave one →
  1. allitravis permalink*
    September 15, 2010 8:31 pm

    Interesting question! I think our traditional methods of analyses will provide a great basis for understanding new media, but networked media calls for an entirely new “addition” to our definition. That is, I do not think that we should have to erase or ‘white out’ any of our previous analyses of new media, but enhance it with additional information as digital technology continues to grow. New media creates the opportunity for on-demand access to media anytime, anywhere. Not only does it grant access, but it allows for interactive user feedback, innovative participation and the development of communities and social groups around the media content. Adding networked media to our analysis pushes us to consider the interactive relationship between the media and the user. Networked media requires a (typically decentralized) community to participate and make it flourish. By working together to collaborate, all players are now looked towards as contributors to the creation of the ‘media’. No longer are we independent viewers—we are all participants in the game!

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